APPLE, Behind the Mac Campaign

Apple launched a short film celebrating a range of U.K. creatives who work across different fields. The video, titled “Behind the Mac,” featured big names from music, film, TV, fashion, art, scriptwriting, publishing, journalism and photography.

All of the images in “Behind the Mac” were found photographs, with none of the imagery shot especially for the advert. My image was taken in the studio a few years ago, and was featured alongside creatives including designers such as Palace‘s Lev Tanju and A-COLD-WALL*‘s Samuel Ross, artists Jenn Nkiru and Grayson Perry and photographers Ewen Spencer and Vicky Grout. Elsewhere the video features appearances from actor and scriptwriter Michaela Coel, rapper Dave and British Vogue editor-in-chief Edward Enninful.

1st Video Featured in order: 0:05 Maisie Williams 0:10 Vicky Grout 0:14 Lev Tanju 0:19 Michaela Coel 0:21 object blue 0:23 Ewen Spencer 0:25 ustwo games 0:27 Joy Crookes 0:29 Samuel Ross 0:31 Alva Skog 0:33 Jenn Nkiru 0:34 Dave 0:36 David Hieatt 0:38 Anthony Burrill 0:40 Edward Enninful 0:41 Feng Chen Wang 0:43 Rapman 0:45 Aardman 0:47 Gabriella Marcella 0:49 Floating Points 0:51 Grayson Perry CBE RA 0:57 Labrinth