Pinterest Beacon Artwork, France
Cannes Lions Festival of Creativity 2022

Commissioned by Pinterest to create a piece of artwork featuring the phrase: Create a life you love.
The “beacon” artwork was installed on a tower at the end of the Carlton Beach pier, and to be viewed from the croisette (beach boardwalk) during the Cannes Lions Festival of Creativity 2022.

The overall activation approach was a ‘Vibrant Oasis’; an energetic space with activities to inspire attendees to try something new. Stickers were also designed as giveaways!

Read more about it at It’s Nice That, here.

Photography by: Kelly Puleio