A graphic artwork commission for Apple’s Behind the Mac campaign.
As part of the UK campaign, my work appeared across large-format outdoor sites, TV and social media, including a major placement in George Square, Glasgow. The project brought together PATTERN, ANIMATION, visibility and place, showing creative work in the city where I live and work.
It was a surreal full-circle moment: an artwork made through my small Glasgow studio, scaled up into a public campaign for one of the world’s biggest technology brands.
